We take the protection of your personal data very seriously. According to the EU General Data Protection Regulation (Article 13 GDPR), we are obliged to inform you about the purpose for which we collect, store or forward data and what rights you have. The content and scope of the data processing depends largely on the data provided by you or the data required for the business relationship or communication with us.
Who is responsible for data processing and who can I contact?
The persons responsible (“controller”), the data protection officer and the data protection supervisory authority can be found in the imprint of this website.
Which data are processed and from which sources does this data come from?
We process personal data that we receive in the course of our business relationships from you, from a partner commissioned by you or from one of our business partners. In addition, we process data that we have legitimately received from publicly available sources (e.g. business register, address directory, media, trade fair participants). Personal data includes your personal details (such as salutation, name, country, address, e-mail address and telephone number, delivery addresses, order and billing information, credit rating information, documentation data, trade fair minutes, etc.).
For what purposes and on what legal basis is the data processed?
We process personal data only in the context of our business activities. In addition, the data processing takes place on the basis of legitimate interest, due to a contractual relationship or a pre-contractual relationship of trust, based on your consent or if you contact us (for example, at trade fairs, by e-mail, by postal mail, by telephone or through this website).
In particular, personal data is processed in the following business processes:
- Visit of this website or other marketing websites
- Visitor registration, Wi-Fi guest access
- Job applications
- Trade fairs and events
- Consultation by our employees or by trading partners
- Order processing, delivery, invoicing
- Due to legal obligations (customs and compliance screening, accident reports)
- Temporary work, training
- Quality checks and quality certificates, complaints
- Performance measurement of subcontractors
As part of the business relationship, you must provide the personal information necessary to enter into and conduct the business relationship that we are required to collect by law. If you do not provide us with this data, we will generally have to decline your request or to terminate an existing contractual relationship.
If you have given us consent to the processing of your personal data, processing will only take place in accordance with the purposes set out in the consent agreement and to the extent agreed therein. You may revoke your consent at any time without stating reasons with effect for the future, as far as this is legally permissible.
We commissioned the market research agency Netigate Deutschland GmbH to carry out surveys in our name. The data we collect is intended for internal use only, to make your future shopping experience even more enjoyable. Your contact details, if you have provided them, will be used by us only for any queries regarding your survey responses and will then be deleted.
We confirm that Netigate Deutschland GmbH adhere to strict rules for the processing of your personal data, including the obligation to use your personal data only in accordance with the instructions of Freudenberg Filtration Technologies GmbH & Co. KG and applicable law. Netigate Deutschland GmbH only supports us with the processing of the questionnaires filled in by you and the data are exclusively transferred back to us. All data will only be used in accordance with legal requirements and your consent. With your participation you agree that the contact details and described shopping experiences are collected by Netigate Deutschland GmbH, stored and evaluated. The results of the evaluation are transferred back to us with the data entered by you. You can revoke your consent at any time for the future.
In addition, we reserve the right to store your first and last name, mailing address and, as far as we have received this additional information from you as part of the contractual relationship, your title, academic degree and your professional, industry or business name in summarized lists and to use these for own advertising purposes, e.g. to send interesting offers and information about our products by letter. You can object to the storage and use of your data for these purposes at any time by sending a message to the address specified in the mailing.
If we deliver in advance, e.g. in the case of purchase on account, we reserve the right to obtain an identity and credit check from specialized service companies to safeguard our legitimate interest
Who is the recipient of my data?
We only transfer your data to third parties if this is permitted by law, if you have given your consent or if the transmission is necessary to fulfill our business purposes.
If possible, the data will be anonymized or pseudonymized.
Within our group of companies, only those functions or employees receive your data, if they need them in order to fulfill our contractual, legal and regulatory obligations or to safeguard legitimate interests.
In addition, we transfer your data to commissioned subcontractors like:
- Security company for access authorizations
- IT and hosting service providers
- Credit institutions and payment providers to process payment transactions when ordering
- Backoffice service provider for the processing of advertising mailings
- Suppliers for handling product and sample orders
- Laboratories for testing products
- Logistics company to send your ordered goods
- Distributors, if they need your data to process your order
- Agencies for surveys and marketing activities
Furthermore, data are transmitted to public authorities and institutions (tax offices, authorities, customs offices), provided that there is a legal or regulatory obligation to do so.
All processors and distributors are contractually obliged to process your data only as part of the provision of services and in accordance with the applicable data protection regulations.
How long will my data be stored?
We only store your data for as long as necessary to process the business transaction or to comply with documentation requirements. Legal requirements require that commercial letters be kept for at least 6 years, with tax-relevant content for at least 10 years. In our foreign subsidiaries or offices, these retention periods may be longer according to national legislation. Our IT systems also have extensive data protection concepts that do not allow premature deletion. In this case access to data will be restricted after expiry of the permitted retention period. Job applications will be stored and kept at least 6 months after completion of the staffing.
Which data protection rights do I have?
You have the right to request information what data we store about you free of charge as well as the right to correct, block or delete this data. If you have given your consent for the processing of the data, you can revoke the consent for future processing.
In the first instance, please contact the person who last had contact with you. In addition, you can contact our data protection officer.
If you believe that we violate European data protection laws when processing your data, we ask you to contact us to clarify your concerns. You also have the right to complain to the relevant data protection supervisory authority if you believe that the processing of your personal data is unlawful.
How safe is my data?
We use the state-of-the-art security measures to protect your data appropriately. Our employees, our subcontractors and trading partners are obliged to adhere to our information security guidelines and are audited regularly.
Privacy Note for this website, for online services and for marketing
Storage of access data in server log files
You can visit our websites without giving any personal information. We only store access data in so-called server log files, such as the name of the requested file, the date and time of the retrieval, the amount of data transferred and the requesting provider. These data are evaluated solely to ensure trouble-free operation of the site and to improve our offer and do not allow us to conclude on your person.
Data collection and use for contract processing and opening a customer account
We collect personal information if you voluntarily provide it to us as part of your order, when contacting us (for example, by contact form or e-mail) or when opening a customer account. Which data are collected, can be seen from the respective input forms. We use the data provided by you to fulfill the contract and process your inquiries. After completion of the contract or deletion of your customer account, your data will be blocked for further use and deleted after expiry of the tax and commercial retention periods, unless you have expressly consented to a further use of your data or we reserve the right to use the data is legally permitted and about which we inform you below. The deletion of your customer account is possible at any time and can be done either by a message to the contact option described below or via a designated function in the customer account.
Data transfer for fulfillment of the contract
Data usage when registering for the e-mail newsletter
If you would like to receive the newsletter offered on the website, we require an e-mail address from you, as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data are not collected or only on a voluntary basis. We use this data exclusively for the delivery of the requested information and do not pass it on to third parties.
The processing of the data entered into the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 (1) lit. DS-GVO). The granted consent to the storage of the data, the e-mail address and their use for sending the newsletter can be revoked at any time, for example via the "unsubscribe" link in the newsletter. The legality of the already completed data processing operations remains unaffected by the revocation.
The data deposited with us for the purpose of obtaining the newsletter will be stored by us from the newsletter until your cancellation and will be blocked after unsubscribing the newsletter. Data stored for other purposes with us (e.g. e-mail addresses for closed members area) remain unaffected.
We use CleverReach for sending newsletters. The supplier is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede. CleverReach is a service with which newsletter delivery can be organized and analyzed. The data entered by you for the purpose of receiving the newsletter (e.g. e-mail address) will be stored on CleverReach's servers in Germany or Ireland. Our newsletters sent with CleverReach enable us to analyze the behavior of newsletter recipients. This can analyze how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analyzed whether a predefined action (for example, purchase of a product on our website) has taken place after clicking on the link in the newsletter. For more information on data analysis through CleverReach newsletters, please visit: If you do not want to be analyzed by CleverReach, unsubscribe from the newsletter. For this we provide in each newsletter message a corresponding link.
Data usage for e-mail advertising without newsletter registration and your right of objection
If we receive your e-mail address in connection with the sale of a good or service and you have not objected to this, we reserve the right to send you regular offers for similar products, such as those already purchased, from our range by e-mail. You may object to this use of your e-mail address at any time by providing a link in the e-mail.
In order to make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your device and allow us to recognize your browser on your next visit (persistent cookies). You can set your browser so that you are informed about the setting of cookies and individually decide on their acceptance or exclude the acceptance of cookies for specific cases or in general. Failure to accept cookies may limit the functionality of our website.
Use of Google (Universal) Analytics for web analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Inc. (www.google.com). Google (Universal) Analytics uses methods that allow to analyze the use of the website, such as so-called "cookies", text files that are stored on your computer. The generated information about your use of this website is usually transmitted to a Google server in the USA and stored there. By activating IP anonymization on this website, the IP address will be shortened prior to transmission within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The anonymized IP address provided by Google Analytics within the scope of Google Analytics will not be merged with other data provided by Google.
You can prevent the collection of the data (including your IP address) generated by the cookie and related to your use of the website from Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en. As an alternative to the browser plug-in, you can click on this link to prevent the collection by Google Analytics on this website in the future. An opt-out cookie is stored on your device. If you delete your cookies, you must click the link again.
Google Tag Manager
This website uses Google Tag Manager. This service is used to measure traffic and visitor behavior. The tags come from other services - in our case from Google Analytics. Google Tag Manager simply manages these tags, does not set cookies, and does not collect personally identifiable information. If tracking is disabled, so will any tracking tags managed with Google Tag Manager.
This website uses Mouseflow: a website analytics tool that provides session replay, heatmaps, funnels, form analytics, feedback campaigns, and similar features/functionality. Mouseflow may record your clicks, mouse movements, scrolling, form fills (keystrokes) in non-excluded fields, pages visited and content, time on site, browser, operating system, device type (desktop/tablet/phone), screen resolution, visitor type (first time/returning), referrer, anonymized IP address, location (city/country), language, and similar meta data. Mouseflow does not collect any information on pages where it is not installed, nor does it track or collect information outside your web browser. If you'd like to opt-out, you can do so at mouseflow.com/opt-out. If you'd like to obtain a copy of your data, make a correction, or have it erased, please contact us first or, as a secondary option, contact Mouseflow at email@example.com.
- For more information on Mouseflow and GDPR, visit mouseflow.com/gdpr/.
- For more intormation on Mouseflow and CCPA visit mouseflow.com/ccpa
When submitting forms, we use the service reCAPTCHA of the company Google Inc. This is used to distinguish whether the input is made by a natural person or abusive by robots or automated processing. To do this, the browser you use must connect to Google's servers. As a result, Google learns that our website has been accessed via your IP address. The use of Google reCAPTCHA is in the interest of the proper use of the forms. This constitutes a legitimate interest within the meaning of GDPR Art. 6 (1) f. This information is governed by the privacy policies of Google Inc. For more information about the privacy policies of Google Inc., please visit http://www.google.com/intl/en/privacy or https://www.google.com/intl/en/policies/privacy/.
- For our website and online marketing, we use Hubspot (see https://www.hubspot.com), an integrated software hosting solution. This allows us to customize your visit to this website and to cover various aspects of our online marketing.
- Content management (website and blog)
- Email marketing (newsletters and automated mailings, e.g. to provide downloads)
- Social media publishing & reporting
- Reporting (e.g. traffic sources, access, etc. ...)
- Contact management (e.g. user segmentation & CRM)
- Landing pages und contact forms
- Our registration service allows visitors to our website to learn more about our company, download content and provide their contact information and other demographic information.
- This information and the contents of our website are stored on servers of our hosting partner HubSpot. We may use this information to contact visitors to our website and to determine which services of our company are of interest and importance to them.
- HubSpot is a software company from the USA with a branch in Berlin. Contact: HubSpot, Inc., Am Postbahnhof 17, 10243 Berlin, Phone +49 30 56796549.
- To facilitate global operations, HubSpot, Inc. transfers information to either Ireland or the United States. HubSpot, Inc. is committed in its customer code to protect your personal data and offers a guarantee that European data protection laws are respected.
- Standard Contractual Clauses: HubSpot, Inc. agrees to abide by and process European Data in compliance with the Standard Contractual Clauses, according to Directive 95/46/EC, approved by the European Commission. Thus HubSpot, Inc. provides secure and legal means of data transmission.
- You can find more information from HubSpot regarding the basic data protection regulation here: https://legal.hubspot.com/de/legal-stuff
- By sending your enquiry, you consent to the processing of your transmitted data for the purpose of answering your enquiry and for us to contact you in accordance with Art. 6 Para. 1 a DSGVO. We use all information collected exclusively to optimize our sales activities and to generate leads. For this purpose it may be necessary for us to store your data in our CRM system. In this case, the data will be stored until your revocation.
You can find out more about the cookies used by HubSpot here.
LinkedIn “Lead Gen Forms”
We use lead generation tools to acquire new customers. We use the LinkedIn “Lead Gen Forms” service for this purpose. If you contact us via LinkedIn forms for lead generation, your personal data (e.g. name, email address or your phone number) is stored by LinkedIn and transmitted to us. If the users are members of the LinkedIn platform, LinkedIn can assign the retrieval of the above content and functions to the profiles of the users there. We also make use of the technical platform and services of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.
Privacy Note for Microsoft Teams and M365
Microsoft Teams is part of M365, which we use as a productivity, collaboration, and exchange platform for individual users, teams, communities and networks across our Freudenberg group of companies.
As part of our online meetings using Microsoft Teams, we process the following personal data:
- Communication data (e.g. email address),
- Metadata (e.g. IP address, time of participation),
- Profiles (e.g. username).
2. Legal basis and purpose
Through the video conferencing feature of Microsoft Teams, we enable meetings and online events to be held. There is no recording of the videoconference, unless this is expressly agreed upon.
We carry out the data processing on the basis of a legitimate interest in accordance with Art. 6 sec. 1 f) European General Data Protection Regulation (hereinafter “GDPR”).
3. Disclosure to third-parties
As shown above, we use Microsoft as a processor according to Article 28 GDPR.
M365 is a software from the company:
Microsoft Ireland Operations Limited, One Microsoft Place,
South County Business Park
Leopardstown, Dublin 18 D18 P521, Ireland
Microsoft Teams is part of the cloud application M365. A user account is automatically created for use.
Data processing with M365 is done on servers in data centers in the European Union in Ireland and the Netherlands. For this purpose, Freudenberg has concluded a controller-processor agreement with Microsoft in accordance with Art. 28 GDPR.
For the purpose of remote maintenance, Microsoft may request access. This access will then be checked by us on a case-by-case basis and granted if approved. In this case, such access may also be made by Microsoft affiliates from outside the European Union. Only in this case of access from outside the European Union in the individual case we have approved, we have concluded standard EU contracts with Microsoft. In order to guarantee an adequate level of data protection when transferring personal data to a third country, we have, as described above, additional measures in the form of state-of-the-art technical and organizational measures, such as access and encryption concepts for networks, databases, and servers.
Microsoft reserves the right to process customer data for its own legitimate business purposes. We have no influence on these Microsoft data processing operations. To the extent that Microsoft Teams processes personal information in connection with legitimate business purposes, Microsoft is an independent controller of such data processing activities and, as such, is responsible for compliance with all applicable privacy policies.
Login data and IP addresses are deleted in accordance with legal requirements.
5. Technical-organizational measures
Extensive technical and organizational measures have been agreed with Microsoft, which correspond to the current state-of-the-art technology.
Adaptation of the privacy note
Please note that if necessary we can or must make adjustments to this information according to Art. 13/14 GDPR for data processing. The current version of this information according to Art 13/14 GDPR can be found on our homepage at any time.
If you have further questions about data protection at Freudenberg Filtration Technologies, please send a message.